Matching and exceeding the expectations of your audience allows you to reach customer satisfaction and earn customer loyalty. If you want to offer your clients exactly what they need, obviously you should know what they really need and who they actually are.

When you have a website, it’s easy to monitor how users interact with it. You can find out what your product or service people like the most and what they like the least, from what geographic location, devices and third-party sites they usually come, and much more. These insights allow you to create a clear vision of your user persona.

There are many tools for tracking the behaviour of your site visitors, gathering this data, presenting it in a convenient way, and storing and interpreting it. The most popular is, for sure, the one made by Google. Track key Google Analytics metrics to make your business more client-oriented. Use Google Analytics to guide your content marketing and other marketing strategies.

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