Both evergreen website content and buzz topics helps get traffic. Doing content marketing right allows you to attract potential customers and convert them. According to InsideView, companies that do regular blogging generate 67% more leads per month, and thus have 67% more selling opportunities than those that don’t have a business blog.

Moreover, promoting your small business on various platforms on the Internet is much easier if you have your own website. You could enjoy the maximum SMM benefits for business if your social media posts contain links that direct social users to your website, where they can find more in-depth information. The same is true of paid social media. Promoted posts and sponsored ads linking to a website look reliable and authoritative.

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